Our Team

Basel Al Herfi

A Self-driven General Manager with over 25 years of experience in the Construction & Trading industry. Excellent leadership skills with an impressive track record of steering teams through complex business cycles and developing business to attain the goal of the company. Has strong communication skills and accustomed to working in target- driven environments.

  • University of South Florida (USF), Florida, USA,  Bachelor’s Degree in Industrial Engineering
  • Al Herfi Contracting LLC, Dubai, UAE
  • Lead the organization as CEO to successfully complete multiple     construction projects in   the different Emirates of UAE and KSA
    • Approve and adopt Construction Authority’s policies and procedures as   per ISO Standards and maintain accountability for the performance of the entire organization
    • Oversee, develop and implement short-range and long-range goals for the company
    • Make recommendations to the Board of Directors on significant matters affecting Construction operations and policies
    • Work closely with the Municipal Authorities to ensure coordination
    • Provide overall direction to ensure the safe delivery of construction projects following the quality standards, on-time and within budget
    • Direct the conduct of studies, investigations and analysis at the direction of the Board of Directors, presenting oral and written reports of findings and recommendations
    • Exercise financial responsibility and provide the framework for developing strategies to work within financial constraints
    • Recommend the annual budget to the Board that manages resources within budget guidelines and in compliance with current laws, regulations and Board adopted policies Oversee outreach programs to small businesses to ensure they have access to contract opportunities at Construction Authority
    • Balance future infrastructure needs that integrate oriented development opportunities effectively for the company
    • Maintains, supports and promotes a safe work environment while complying with Authority’s rules, policies, and procedures
  • General manager of Arab Craftsmen Equipment Trading, Dubai UAE:
    • Established a bridge between Saudi market and UAE market trading Heavy Machinery
    • Owned a fleet of transportation consisting of 30 trucks under Professional Building Material Trading (2002-2004)
    • Specialized in international trading from Far East & Europe for Lifting Equipment and heavy machinery.
    • Owned and Supervised Machinery Tracker Magazine and was sold (2005-2010)
    • Building Material Trading of various products (Plywood, Re-bars, Cement, Sanitary ware, Marbles, Kitchen Cabinets etc.) from 2007-2013
  • Al Hoshan Construction & Trading Co., Riyadh: KSA Plant & Equipment Operation Manager  
    • Management of the Plant & Equipment division of the company
    • Heavy machines Trading buying from local auctions and import
    • Traded in Pipes for Oil and Gas & Water Supply projects
    • Worked for the Rush Project in the Holy ground of Mekkah
  • Skills and Proficiencies
    • Develop and implement objectives, policies, procedures, and internal controls
    • Determine strategies to achieve goals
    • Time Management Skills
    • Team-building & Interpersonal Skills
    • Negotiation and Conflict Management
    • Resources Management
    • Fluent in English and Arabic (Native)
Industrial Engineer.
CEO Al Herfi Contracting LLC, Dubai, UAE.
General Manager Arab Craftsmen Equipment Trading, Dubai UAE.
Plant & Equipment Operation Manager Al Hoshan Construction & Trading Co., Riyadh, KSA.
RRB Consulting Partner.
Business Development.