Tourism Promotion Initiatives
Promotion of high-end tourism centred around sports activities, primarily golf. We use the most advanced promotional tools including high quality video, drone imagery, organisation of events etc.
Our project for KSA consists of a full coverage for the promotion of golf and premium tourism, focused on 2 main actions:
ROUTE21 TV PROGRAMME
Ruta21 is a Golf Trips TV programme which has been airing for 12 seasons on CANAL+, MOVISTAR+ and LA LIGA SPORTS TV.
This TV programme visits different top golf courses in every episode but also shows hotel resorts, natural environments, gastronomy and all the attractions of each destination. In every episode hosted by Javier Varela, sports journalist and professional golfer, Ruta21 presents the most luxurious and prestigious golf resorts featuring interviews with the persons responsible for each area, sports celebrities, chefs and VIPs at the destination.
- Four special episodes will be filmed at the best golf resorts in Saudi Arabia. We will interview the most important people in the Saudi golf environment, the managers of the resorts and Saudi Ambassadors such as Carlota Ciganda and Pablo Larrazábal.
- Ruta21 offers worldwide exposure with an ambitious and top level Media Plan involving specialized TV channels such as Sky, Eurosport and Golf TV thus providing a highly visible platform for the promotion of quality tourism associated with golf.
- The 4 spectacular Saudi episodes will showcase the myriad attractions, amenities and cultural panorama the country has to offer using golf as the promotional platform.
SAUDI WORLD GOLF TOUR
The Saudi World Golf Tour is a large project developed specifically for Saudi Arabia. It is an inspiring project that will host tournaments at the most important cities in the world of golf, providing players with an unforgettable experience.
Specialised golf photographers will be used, and all the tournaments will be filmed to create media content within the context of a grand media plan for social media networks and TV channels around the world to achieve maximum promotion of The Saudi World Golf Tour.